January 2023 to Present
Inside Track Communications, LLC + Chevrolet Racing
Chevrolet Trackside Communications Representative
Inside Track Communications, LLC + Chevrolet Racing
Chevrolet Trackside Communications Representative
- Prepare, research, and write weekly media advances, qualifying reports, driver transcripts, and post-race recaps for distribution through Constant Contact.
- Develop story pitches showcasing Chevrolet's participation in a specific series, tying back to Chevrolet's involvement while collaborating with team public relations representatives and key stakeholders.
- Participate in multiple weekly meetings in regard to event planning, follow-up from race weekends, preparation for large-scale events and strategy, and alignment across Chevrolet departments.
- Conducted essential brainstorming sessions between the client, Fleishman-Hillard (FH) (Chevy social media agency), Jack Morton, and teams for content creation.
- Developed and pitched new ideas for Chevrolet drivers and teams to showcase individuals and their personalities within teams, tying to Chevrolet and goals, while also creating scripts and content ideas for social media.
- Act as at-track social media content creator to highlight areas on-site that showcase behind the scenes action and reality of Chevrolet drivers and teams for the @TeamChevy social media channels.
- Act as the intermediary between the teams and the client in disseminating information, coordinating appearances, approving quotes, coordinating social media posts, and overall support.
- Assist in maintaining content calendars and aid in execution of 12 social media obligations for each Chevrolet team and drivers.
- Assist clients in utilizing any unused driver PSA time through at-track and in-market appearances.
- Support colleagues and counterparts as needed with support in regard to race reports, quote transcription, press conference transcriptions, and distribution as needed in other leading professional motorsport series.
- Execute crisis communication plan as necessary in case of at-track and on-track incidents.
- Travel to approximately 10+ events while being responsible for booking travel and creating and filing expense reports.
February 2021 to November 2022
Carvana
Social Media Specialist, Partnerships
Carvana
Social Media Specialist, Partnerships
- Built and executed the social media strategy and planning for @CarvanaRacing's social media channels while guiding the company in their partnership in the NTT INDYCAR Series
- Created and integrate Carvana's social media brand strategy in their partnership with the Pro Pickleball Association (PPA Tour) as the title sponsor.
- Established a partnerships social media strategy foundation and explored additional areas of opportunity for the company.
- Utilized experience in motorsports PR and social media to establish content needs; oversaw campaign elements that contributed to brand awareness and brand consideration.
- Established trusted relationships with partners Jimmie Johnson, Chip Ganassi Racing, and PPA Tour's social media teams to integrate brand social media strategy and campaigns.
- Owned motorsport-specific asks, including reviewing marketing copy and website integration for clarity in industry vernacular.
,November 2018 to February 2021
Don Schumacher Racing
Social Media Specialist
Don Schumacher Racing
Social Media Specialist
- Developed and managed proactive social media campaigns with the winningest team in drag racing history.
- Established and managed social media strategy and content calendar surrounding the winningest team in drag racing history.
- Developed and executed social strategies for team and their partners.
- Gathered content assets needed through photo, video and other digital equipment for drivers to create brand awareness.
- With a strategic shift during the 2020 COVID-19 pandemic, 87% of the previous year’s valuations were met in Adjusted Ad Value for team and partners, while many metric goals including impressions saw nearly 70% of 2019 value met.
- Managed metric and analytic reporting, showcasing the increased value social media strategy added to their overall ROI and investment value.
January 2018 to November 2018
ThorSport Racing
Public and Community Relations
ThorSport Racing
Public and Community Relations
- Managed the proactive public relations program of a four-truck NASCAR Camping World Truck Series team.
- Created, implemented, and measured a public relations and social media plan.
- Impressions grew over 995,000 in a four-month, year-to-year comparison, while follower growth consistently tripled.
- Built and maintained positive relationships with national news and sports media through pitching, coordination of interview requests, driver blogs and other projects.
- Supervised team PR goals and marketing interns.
February 2017 to November 2017
Andretti Autosport
Communications Manager - Global Rallycross and Indy Lights
Manage day to day public relations and communications efforts, including:
Andretti Autosport
Communications Manager - Global Rallycross and Indy Lights
Manage day to day public relations and communications efforts, including:
- Managed day to day public relations and communications efforts.
- Created written and social content for various mediums, including press releases, story features, driver blogs, and website content.
- Pitched regional and national media with relevant team news and content while maintaining relationships with members of the media.
- Evaluated and coordinated driver appearance requests and media interviews.
- Assisted colleagues in other team racing disciplines as needed.
July 2016 to October 2016
ARCA Racing Series
Public Relations and Marketing Intern
ARCA Racing Series
Public Relations and Marketing Intern
Summer 2014, 2015, 2016
Go Fas Racing, NASCAR Sprint Cup Series
Public Relations and Sponsorship Liaison Intern
Go Fas Racing, NASCAR Sprint Cup Series
Public Relations and Sponsorship Liaison Intern
- Managed team social media accounts during race event weekends.
- Served as liaison between team, sponsors and guests, assisting those in need acclimating to track services, layout of garage areas, and ensuring an enjoyable NASCAR Sprint Cup race weekend experience.
- Created press releases for events to be distributed to stakeholders and media members.
May 2016
AJ Foyt Racing
Public Relations Intern
AJ Foyt Racing
Public Relations Intern
- Provided Public Relations support for the No. 35 Alfe Heat Treating race team during the Angie’s List Grand Prix of Indianapolis and the 100th Running of the Indianapolis 500, including:
- Wrote driver Alex Tagliani's biography for use on team website, event program, and other major publications and pitching.
- Managed driver’s appearance and media interview schedule, including working with various news outlets to coordinate access as requested.
- Obtained and provided quotes from driver regarding practice sessions, qualifications, and race events to the Verizon IndyCar Series Public Relations team.
- Contributed to team track reports that were distributed to various national and local media outlets.
- Provided social media support and content creation for various platforms relating to the team during each day of the event, in addition to running quotes to specific media outlets in-race.
- Interacted with team sponsors, guests, and fans during various public appearances, media interviews, community visits, and other events.
April 2015 to July 2016
RaceTrack Engineering
Public Relations & Marketing
RaceTrack Engineering
Public Relations & Marketing
- Redesigned current company website using WordPress platform, enhancing firm's mission statement and further clarify objectives and offerings of RaceTrack Engineering, while also enhancing references and company goals towards involvement and enhancement of the motorsports industry.
- Contributed and monitored outreach in online social media outlets (Twitter, Facebook, Instagram) to promote and clarify RaceTrack Engineering's involvement in different motorsport ventures, including coverage of RTE's involvement with Indianapolis Motor Speedway and the 2015 Indianapolis 500.
- Built Social Media Audience: Aided in growing Facebook 'Likes' from 322 to 1,054 (April 1, 2015 to May 26, 2015), while growing Twitter 'impressions' from 6,615 (March, 2015) to 64,800 (May, 2015), an increase of 1,218.5%.
- Assisted in creation of company marketing plan, including best use of social media and online outlets to inform followers of current RTE events.
- Researched and suggest ways to further improve RTE's presence within the motorsport industry through additional online channels such as Periscope or YouTube, highlighting efforts of the company's partners.
- Assisted in creation of company marketing plan, including best use of social media and online outlets to inform followers of current RTE events
- Aided in other duties as assigned, including audio management and providing assistance in sound checks of Public Address (PA) systems at various venues and events RaceTrack Engineering serves.
August 2014 to January 2017
JCW Racing
Public Relations Representative
JCW Racing
Public Relations Representative
- Created and managed marketing documentation, reports, and proposals for use in seeking and building sponsorship relations with the team
- Created, launched, and maintained JCW Racing's website, while corresponding with any related inquiries generated from the online capacity
Other Professional Experience
September 2013 to February 2017
Student Services Professional - Express Enrollment Center
Ivy Tech Community College Richmond
Provided assistance and in depth, detailed information to prospective and current students covering a wide range, including: Admissions and Enrollment, Registrar, Financial Aid, Orientation, Assessment, and Business Support, while also making appropriate referrals to other departments and/or campus resources, including but not limited to Career Services, Advising, tutoring, and academic departments.
Specific related responsibilities include:
Student Services Professional - Express Enrollment Center
Ivy Tech Community College Richmond
Provided assistance and in depth, detailed information to prospective and current students covering a wide range, including: Admissions and Enrollment, Registrar, Financial Aid, Orientation, Assessment, and Business Support, while also making appropriate referrals to other departments and/or campus resources, including but not limited to Career Services, Advising, tutoring, and academic departments.
Specific related responsibilities include:
- Admissions: Assist prospective students in applying to Ivy Tech, while providing information to those inquiring about certain programs. Collect contact information of those who inquire about the college and are not yet admitted.
- Registration: Counsel and assist students with online registration processes, while assisting students and providing information related to course drops and withdrawals, and informing regarding choices and potential financial consequences. Also, answer questions related to official/unofficial transcript requests and DARS reporting.
- Financial Aid: Answer questions and assist students with inquiries and completion of items related to the application for financial aid (FAFSA), verification, loan program eligibility and requirements, standards of progress, state and federal awards, scholarships, work-study opportunities, veteran benefits, Pell lifetime eligibility, and questions regarding the financial implications of repeating coursework.
- New Student Orientation:Answer questions and assist students with processes related to online orientation, and assist students with scheduling face-to-face Group Advising sessions.
- Assessment Testing: Answer questions, assist students with questions and scheduling, and aid in interpreting scores of the ACCUPLACER assessment test.
- Business Support: Answer inquiries related to 1098T, Bookstore accounts, fund disbursements, refunds and withdrawals, Higher One (Ivy Tech Debit Card), tuition and fees, payment options, accounts, collections, and bursar holds.
November 2011 to September 2013
Secondary Initiatives Assistant - Department of Student Success and Retention
Ivy Tech Community College Richmond
Secondary Initiatives Assistant - Department of Student Success and Retention
Ivy Tech Community College Richmond
- Processed, admitted, and registered over 1,300 dual credit student applications per academic year
- Tracked enrollment and retention of current and previous dual credit students through report and database utilization
- Prepared and distributed critical information to area dual credit teachers and students each semester, including Student Admission Letters, Teacher Information Packets, and Student Information Packets
- Corresponded and assisted with any inquiries dual credit teachers, school counselors, or students may have regarding program information and eligibility
- Assisted Disability Support Services and Retention in additional projects or tasks, including administering ACCUPLACER testing as needed to prospective students
- Assisted in developing and planning department events, including the Annual Dual Credit Appreciation Dinner, Disability Support Services Workshops, and the Finance Fitness Fun Fest
- Maintained confidentiality standards regarding FERPA regulations
Education
Master of Arts, Public Relations
Ball State University
Graduated: May 2023
Two-time recipient of Ball State University's Paul Allen Bennett Graduate Student Award in Strategic Communications: Public Relations
Bachelor of Science, Business Administration (Marketing Concentration)
Indiana University
Graduated: December, 2016
Recipient of Delta Mu Delta's Sara Adams Award
Associate of Applied Science, Office Administration
Ivy Tech Community College
Graduated: May, 2008
Ball State University
Graduated: May 2023
Two-time recipient of Ball State University's Paul Allen Bennett Graduate Student Award in Strategic Communications: Public Relations
- 2021-2022 school year
- 2022-2023 school year
Bachelor of Science, Business Administration (Marketing Concentration)
Indiana University
Graduated: December, 2016
Recipient of Delta Mu Delta's Sara Adams Award
- Selected based upon demonstration of superior scholarship, leadership and continuing studies in Business.
- 501c3 Not-for-profit organization dedicated to advancing and empowering women in the automotive industry who show academic and career achievement and advancement
- Selected based upon 4.0 GPA during Senior year while being in the Top 20% of Junior and Senior class at Indiana University East
- Elected Vice President of IU East's Theta Chi Chapter, Delta Mu Delta - November, 2016
- Spotlight: IU East student is living her dream at the 100th anniversary of the Indy 500 - May, 2016
- Indiana University East's Radius Magazine - Fall 2014 - 'Chasing the Dream' Feature
Associate of Applied Science, Office Administration
Ivy Tech Community College
Graduated: May, 2008
- Dean's List recognition - Fall 2007 and Spring 2008
- Certified in Microsoft Office Suite programs Word, Excel and Powerpoint.